(Washington, D.C.) Practus securities attorney Michael Greene was quoted in Financial Advisor IQ on FINRA’s proposed changes to Rule 2210, which governs broker-dealer communications with the public.
The proposal would modernize how member firms supervise retail communications by replacing the current prescriptive principal pre-use approval requirement with more risk-based standards. FINRA said the proposed changes are intended to reflect evolving communication practices and technologies, including social media and generative AI.
In the article, Greene noted that the proposed rule could streamline the approval process while preserving important safeguards. The change “expedites the approval process and takes a lot of pressure off FINRA staff,” he told Financial Advisor IQ, adding that “there’s a lot of built-in protections to really make sure that the brokerage firm does a good job as far as pre-approving this stuff.”
Read the full Financial Advisor IQ article here.
Michael Greene is a Practus securities attorney who advises financial services firms on broker-dealer regulation, compliance, and business matters. More about Michael Greene
