Great news for a Practus client! As part of her trademark monitoring practice, Practus partner Janet V. Hallahan discovered another business was using the client’s registered U.S. trademark in numerous apps on the Apple and Google stores. Hallahan got the infringing marks taken down on both platforms, which forced the infringing party to do a complete rebrand. It also saved the client from potentially expensive trademark enforcement litigation.
Trademark Protection
Hallahan says, “This success underscores the importance of protecting your brand and making sure you have a creative attorney who understands the digital and legal landscape.”