Kevin Kercher Schools Students in the Business of Art 

MAY 20, 2025 | PRACTUS LLP

Kevin Kercher Schools Students in the Business of Art 

Authored by Carol Rose

(St. Louis, MO) Art students go to college to create and develop their craft. So why was Practus attorney Kevin Kercher asked to guest lecture to an arts class at Washington University? Artists must protect what they create, which means getting familiar with trademark and copyright law. Kercher spoke to Professor Timothy Solberg’s Business in the Arts class April 17. And although he’s not an artist himself, he painted a clear picture of what artists need to consider regarding: 

  • Copyright protection of art, music recordings 
  • Copyright eligibility, registration and documentation 
  • Rights of copyright holders and digital challenges 
  • Licensing and transferability  
  • Royalities for song recording versus composition rights 
  • Protecting art in video games 
  • Trademark licensing issues and enforcement 

Kercher says the lecture was so well received he has been asked to make it an annual gig.  

The Authors

Practus, LLP provides this information as a service to clients and others for educational purposes only. It should not be construed or relied on as legal advice or to create an attorney-client relationship. Readers should not act upon this information without seeking advice from professional advisers.

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