This month marks seven years since Practus first set out on its journey in 2018. That’s seven years of blazing new trails for attorneys, clients, and the modern law firm model. As we reach this milestone, it’s about more than just a pat on the back; it’s a time to look back on how far we’ve traveled and the bold path we’re forging ahead.
Along the way, we’re reminded of our humble beginnings and the driving forces that brought us here: attorneys with deep experience and a passion for crafting tailored solutions, trailblazers willing to rethink traditional ways of doing things, and a team that’s built a collaborative, spirited community across borders.
In this 7th anniversary series, we invite you along a journey across the evolving frontier of law, as we celebrate the milestones, the partnerships, and the pioneering spirit that have fueled Practus every step of the way.
Saddling Up for Change: How Practus Rode into a New Era of Law
The first seeds of the trailblazing vision that would become Practus were planted as early as 2009. Co-Founder Bob Elwood and I spent years navigating the traditional law firm landscape, where long hours often went unrecognized, commutes ate up valuable time, and weekends with family became a rare luxury. We experienced firsthand the frustrations of office politics and a culture that prioritized billable hours, often leading to inflated costs passed down to clients.
There had to be a better path forward – one that embraced us as more than just numbers on a financial report; a path that we’d be proud to take alongside our family, colleagues, and clients. Fast forward to 2018 when we, along with 14 of the most innovative people in the legal industry, finalized what this could look like and launched our modern law firm model.
The vision was clear: build an environment where the entrepreneurial spirit of high caliber attorneys could thrive – where practicing law could feel like a calling again, not a corporate grind. No bureaucracy. No outdated structures. Just great attorneys doing what they do best, with the flexibility and support they need to excel.
The result is a firm that empowers top-tier attorneys through cutting-edge technology and collaboration, backed by a talented administrative team that provides the kind of support a solo practitioner often lacks. In doing so, Practus built a model that benefits both attorneys and clients through more innovative and tailored legal services.
After embarking on this bold new path for seven years, the Practus story isn’t about us founders: it’s about our team and our clients. It’s about providing the tools, support, and camaraderie needed to empower attorneys for the road ahead.
Provisions for the Journey: Empowering Attorneys for the Road Ahead
Every great expedition requires the right provisions, and for attorneys navigating a shifting legal landscape, those supplies look a little different today than they did just a few years ago. At Practus, we believe the future of law doesn’t require reinventing the wheel; it simply means upgrading it for the road ahead.
Gone are the days when an attorney’s career was tethered to one city or zip code. Thanks to modern legal tech and a network that spans state lines (and sometimes international borders), the traditional boundaries of law practice are fading fast. Our attorneys can now serve clients wherever they are (no stagecoach required), and clients in legal deserts can access experienced counsel without leaving their hometown. It’s a win for everyone, and it’s opening up a whole new map of possibility.
At the core of this shift is something refreshingly simple: give great attorneys the freedom to do what they love, and they’ll deliver their best work.
When you ditch the red tape and shift the focus back towards serving clients, the spark comes back. It’s true that happy lawyers tend to make for even happier clients. After seven years, we’ve found a pretty exciting way to blend the personalized touch of a boutique firm, the reach of a national platform, and just the right amount of tech horsepower to keep things running smoothly.
At Practus, we’ve packed the provisions. We’re charting the course. And the road ahead has never looked more promising.
Expanding the Frontier: How Practus is Shaping the Client Experience
A law firm is only successful if it works for its clients. Throughout the last seven years, one thing has always remained clear: great legal service starts with a great legal team, and clients deserve the freedom to choose one that fits their needs as they arise.
We believe in cultivating a team of independent, motivated, and visionary lawyers representing a variety of practice and specialty areas.
This has been one of our core values since the very start for a reason. When clients have access to counsel that actively collaborate across complementary practice areas, they don’t just get answers, they get strategies built for the long haul.
We’ve grown intentionally so our clients can access and benefit from cross-practice counsel under one modern roof. Over the years, this growth created four core practice areas at the firm that power the client experience:
- Corporate Services
- Financial Services
- Intellectual Property
- Litigation Services
This strategic structure means our clients not only benefit from modern law firm amenities like alternative fee arrangements and a direct communication channel to partner-level attorneys without the added layers, they also receive a full-service team that works together to see the bigger picture. It’s a more client-focused approach to legal services that’s rooted in flexibility, efficiency, and long-term value.
Throughout the rest of this anniversary month, we’ll be sharing insights into core practice area standouts, our ETF team that is going where no attorney has gone before, and how we bring it all together.
Thank you for all embarking on this adventure with us – it’s because you have chosen to be part of Practus that we are here and stronger than ever seven years later.
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