Partner & Director of Strategic Initiatives
Phoenix, AZ
Beth is an Outsourced General Counsel to private equity and venture-backed growth-stage companies, primarily with SaaS and professional services businesses. She founded her prior firm, Nimbus Legal, and Auxana, a marketplace for companies and OGC attorneys, to create innovative solutions for these companies and attorneys with a subscription-based, flat monthly fee offering. An Outsourced General Counsel is a strategic resource for companies, utilizing existing company resources and technology to manage consumption of legal services.
Beth is involved in the day-to-day business of her clients, providing proactive and real-time advice on operational matters, privacy and data, sales negotiations and deal management, and diligence planning. Beth works with companies to negotiate and create workflows for customer and vendor contracts, uses technology-based solutions for corporate governance, equity issuance and management, and works closely with the executive team as a fractional “in-house” attorney.
Beth’s “why” is to give companies the tools for the intelligent consumption of legal services and to provide value. Beth has 10 years of experience advising entrepreneurs and businesses on corporate governance, data and privacy, financing matters, andtransactions, including M&A and private placements, helping launch several companies through seed and Series A rounds, and representing private-equity backed companies through acquisition strategies. A writer at heart, she loves working with entrepreneurs and innovative businesses, helping tell the story of their idea through growth.
Having graduated from Tulane University in New Orleans, she returns to the city each year for the music and food. Beth also ived briefly in London while working in politics and media. She loves brainstorming with friends, reading and collecting books, old blues records, spa days, food and wine, traveling for new adventures, and spending time with her husband and two daughters.
“To achieve the impossible, it is precisely the unthinkable that must be thought.”
Jitterbug Perfume by Tom Robbins
The Philadelphia Story (Katharine Hepburn, Cary Grant, James Stewart) or anything with Rex Harrison
San Diego beaches (especially Coronado Island), New Orleans, Nashville, Napa/Sonoma
sashimi and seafood (especially at Le Bernadin in NYC) or anything in New Orleans (but especially at Jaque’Imos)
If I weren’t a lawyer, I would be writing a novel in Scotland.
Beth has been an Outsourced General Counsel since 2016 and this type of practice has revolutionized how she views the practice of law. Beth works with her clients daily and knows the team, from the sales reps to the executive leadership to the dev team. Together they craft solutions to mitigate risk and creatively address issues. Through her flat fee subscription model, she joins fast growing companies earlier than a traditional in-house attorney and works with founders on new products, internal processes and workflows, and M&A strategy. Beth never bills by the hour and the company pays a flat fee, just like a salary. This creates a much deeper, ongoing, and collaborative relationship between attorney and client, which she absolutely loves. When meeting with new prospects and companies, they discuss pain points and how as their Outsourced General Counsel she can solve their problems, whether by implementing equity management and corporate governance technology, taking over the sales negotiation process, updating contract templates, or simply answering legal questions from the team.
Prior to her OGC practice, Beth did small to medium M&A transactions, private placements (Reg D offerings), corporate governance and formations, and software license agreements.
Outsourced General Counsel, Technology, SaaS, Data Security and Privacy, Commercial Transactions, M&A, Corporate Matters, Business Law, Contracts, and Equity Management.
Serve as Outsourced General Counsel to Parchment LLC, ed-tech B2B SaaS digital credential platform; CampusLogic, Inc., ed-tech vertical B2B SaaS student financial services platform; Unanet, Inc., cloud-based ERP software; and RevolutionParts, e-commerce platform in auto parts industry; among other amazing companies.
Previously represented selling stockholders of Sprouts Farmers Market in their IPO and follow-on public offerings.
“Beth has become an indispensable partner across the Parchment organization. From quick assists to deep dives, Beth is always ready to collaboratively work towards a solution. Thanks to Beth’s reliable counsel, day-to-day business operations are just a little bit easier.” — Bob Colletti, CFO (retired), Parchment
“Beth’s extensive knowledge of our industry and business helps us keep ahead of the ever-changing SaaS industry. Extremely efficient, business-oriented, and personable, Beth doesn’t fall back on legal jargon. Responsive to business requests, she’s a valued strategic partner to sales, marketing, finance, and our customers – and played a significant role in our successful $55 million funding round. Her proactive counsel has proven invaluable.” – Colleen Shannon, CFO, CampusLogic
Beth has reinvented the legal process in a way that makes sense, alights objectives and is just overall more fair and practical for all.” – Stefanie Francis, founder, Hootology
“Beth has become an indispensable partner across the Parchment organization. From quick assists to deep dives, Beth is always ready to collaboratively work towards a solution. Thanks to Beth’s reliable counsel, day-to-day business operations are just a little bit easier.” — Bob Colletti, CFO (retired), Parchment
“Beth’s extensive knowledge of our industry and business helps us keep ahead of the ever-changing SaaS industry. Extremely efficient, business-oriented, and personable, Beth doesn’t fall back on legal jargon. Responsive to business requests, she’s a valued strategic partner to sales, marketing, finance, and our customers – and played a significant role in our successful $55 million funding round. Her proactive counsel has proven invaluable.” – Colleen Shannon, CFO, CampusLogic
Beth has reinvented the legal process in a way that makes sense, alights objectives and is just overall more fair and practical for all.” – Stefanie Francis, founder, Hootology
At Practus, we handle complex and challenging legal matters. I look forward to talking to you about how we can best meet your goals.
CONTACT ME
